To prepare rice, combine rice, broth, water, salt and 1/2 cup of cilantro in a saucepan. Bring to a boil, lower heat, cover and simmer according to rice directions.
When rice is done cooking, fluff with a fork and add remaining cilantro and lime juice, stir to combine.
Meanwhile, combine all bean ingredients in a saucepan and simmer over medium heat for 15 minutes.
To cook chicken, sprinkle rub over it and press lightly to adhere. Heat a skillet over medium heat. Cook on each side for 7 minutes, or until cooked through. Rest for 10 minutes before slicing.
After chicken has cooked, add vegetables to the same pan and saute for 5-7 minutes until they are tender crisp.
Assemble each plate with rice on the bottom, beans, chicken and veggies and top with pico de gallo, feta and avocado.